ROCKO – VINYL FLOORING BY KRONOSPAN
CAMPAIGN: ROCKO HAS YOUR BACK!
Objective: Presenting the advantages of ROCKO flooring as a combination of nature and advanced technology - brand branding.
Our task: In 2019, together with Kronospan offices in Poland, Bulgaria, and the United States, we worked on creating a series of advertising spots to introduce a new product line and a new quality in the world of flooring – ROCKO vinyl panels.
We started the pre-production phase with simple sketches and ideas, progressing to moodboards, and then to a detailed script with a storyboard. The concept involved showcasing a day in the life of a friendly family and the challenges that the „floor” faces. We proved that ROCKO by Kronospan is: STEIN-resistant, CHILD-resistant, and of course, WORRY-resistant.
Each spot aimed to highlight a different feature of the flooring:
- Silent walk
- Scratch resistant and robust
- Stain Proof
We organized casting, actor styling, and the shooting schedule, including location bookings and set arrangements. After the filming, we handled the post-production of the spots – editing, color grading, and sound design.
Result: Increased interest from contractors, business partners, and individual customers in Kronospan’s offerings, including ROCKO flooring, with noticeable sales growth.