Objective: Introduce and promote the Jarki chocolate bar on the market.
Our task: Production of advertising spots for the ATL campaign – TV, Helios cinemas, and for the digital campaign covering social media platforms: YouTube, Facebook, Instagram, TikTok; as well as production of a photoshoot and creative materials for the billboard campaign – outdoor.
For Baron – The Chocolate World and Millano Group – The Chocolate Factory, we have created advertising spots and a photoshoot to launch a new product – chocolate bars filled with peanut butter – Jarki. In the commercials, one of the most well-known comedy groups in Poland Neo-Nówka, is featured. Neo-Nówka, which has been active for over 20 years, addresses social and political issues, and Jarki serve as a tangible proof of that. The idea for wafers with a distinctive name was taken directly from one of the group’s best sketches: „Wigilia” – with over 20 million views on YouTube. The spot „Jarki! This bar rules!” reached 100,000 views within 24 hours of its publication and was selected by the platform for promoted content: TRENDING.
In February 2023, the „golden Jarek” appeared in stores across Poland. We have prepared a new version of the advertising spot, which is the key element of an intensive promotional campaign. During the first two weeks of February, the spot is broadcasted on over 100 thematic stations of Polsat and TVN – from news programs to sports, music, culinary, nature, and film programs. Additionally, the advertisement will be displayed in 46 cinemas throughout Poland. The marketing campaign also includes social media.