For the iconic Polish Comedy Stand Up group Neo-Nówka, which has been operating for over 20 years, we have produced a commercial introducing a new product to the market – Jarki bars in cooperation with the Millano Group chocolate factory. Neo-Nówka deals with social and political topics and Jarki is a tangible proof of this. The idea for wafers with a characteristic name come up in the group some time ago, taken directly from one of the last performance of the group: “Christmas Eve”. Working with the guys on the set was very intense – we filmed scenes with a dozen or so characters portrayed by members of Neo-Nówka: Roman Żurek, Radek Bielecki and Michał Gawliński. We also produced a photo session for the nationwide billboard campaign. Advertising activities also include social media (Facebook, Instagram, TikTok). The spot will be broadcast in cinemas, television and the Internet.