KRONOSPAN 2024 – KamKam Visuals

Kronospan Brand Film 2024

Objective: Create a brand video for the world's largest manufacturer of furniture panels, Kronospan, to be presented to current and future partners, investors, and clients. Premiere: the largest and most important industry trade fair in Europe, Hausmesse 2024 in Szczecinek. 

When starting work on the Kronospan Brand Film 2024, we knew this production had to be exceptional. This year, Kronospan celebrates a special anniversary—35 years of presence in Szczecinek and Poland. For KamKam Visuals, it is also an important anniversary—we vividly remember our first corporate film for Kronospan 15 years ago, marking their 20th anniversary in the country. Over these 15 years, we have been very close to this remarkable company, growing alongside it by producing several major video projects each year, ranging from corporate films to instructional videos, animations, and commercials. We have traveled a beautiful path together, one that does not end but continues towards innovation and sustainable development.

The Kronospan Brand Film 2024 tells the story of an extraordinary company whose employees are its greatest strength. They are united by a single goal—striving for excellence. Their actions for the common good, bold thinking in design and innovation, continuous improvements, new systems, and technologies, and above all, environmental care, make Kronospan a global leader in manufacturing materials for furniture production. Operating in 22 countries across Europe, the United States, and China, with over 50 factories, Kronospan stands as a world leader.

The company’s products include not only furniture panels but also countertops, construction boards, facades, modern wall panels (Rocko Tiles), and flooring panels. With its own logistics system, including a transshipment port, Kronospan Polska exports its products worldwide, setting an example for others to follow.

The Kronospan Brand Video 2024 involved many exceptional individuals. The entire KamKam Visuals team felt they were working on something extraordinary. We did not want to create just another corporate film where our client boasts about their greatness. Instead, we aimed to show Kronospan as it truly is—caring for people, families, specialists, and the environment. This approach allowed us to create an original film that combines advertising, corporate, and documentary styles. We filmed at all Kronospan plants in Poland, showcasing modern production lines, and at the Design Center in Szczecinek, where we filmed the commercial part. The film was produced in several language versions.

KamKam Visuals has produced numerous films for Kronospan over the years, including: